센티언스 로고

Economics-based
Artificial
Intelligence

For the Video Game Industry

Make your games
more profitable

We make games more profitable
based on Behavioral Economics
Artificial Intelligence.

Longtail
Segment

20+

Behavioral Economics
Models

Retention
Rate

+13%

By recognizing user’s
intrinsic motivations

In-App
Purchase

+8%

By providing what
users
really want

User's
Engagement

+45%

By stimulating user’s
enthusiasm

Psychological
microtargeting

Discover what users need.
Make your games more attractive.

Personalized

The growth of revenues starts with personalized product.
Discover what each player wants, and send personalized messages just for them.

End-to-end automation

No heavy integration work for developers. Sentience provides end-to-end automation from data analysis to recommendation content planning during customization period.

Casual analysis

Knowing why helps to solve problems and do the next steps. Understand why the player does a specific behavior, and create contents for future updates.

Our Customer

Overview : Psychological
Segmentation and Application

∙Tested many behavioral economics models and most of them statistically verified

∙Found a variety number of econometrically significant psychological segments

∙Developing a personalized recommendation system
based on the psychological segmentation

Overview : Command system
of game theory-based
artificial intelligence

∙Development of a combat system simulator (SW) using artificial intelligence

∙Build a universal platform for various situations

∙Demonstration of a command system based on artificial intelligence.

Technology

Flexible Data Connector

∙Connects to customer's raw data

∙Supports multiple database engines

∙No personal information observed

∙User id hashed/masked

Distributable Preprocessor

∙Converts raw data into the model-
ready matrix

∙Supports distributed multiple
instances

∙Supports inter-dependency management of data processing

Analysis Algorithm Library

∙More than twenty of valid behavioral economics analysis models

∙Governing mathematical microeconomics decision model which uses data-trained econometric parameters

∙Self-diagnosis of data readiness

∙Self-verify model viability

Flexible Output Connector

∙Per-user analysis reports contain psychological segmentation, deprived demand, and recommended in-game contents

∙Supports multiple output formats that are easily customizable

∙Fully integrated into the in-game messaging system

Team

Myunsoo Kim

| CEO

Hyeyon Kwon

| R&D, Co-founder

Hyemin Kwon

| R&D, Co-founder

Yongjoo Lim

| Software Lead Engineer

Sangjun Park

| Front-end Developer

Insu Gim

| Researcher

Soonyong Hwang

| Backend Developer

Junho Lee

| Backend Developer

Hyein Lee

| Designer

Sunhee Kim

| Human resource
associate

Who’s next?

| ???

Who’s next?

| ???

Myunsoo Kim

| CEO

“Make it powerful”

∙Ph. D. Economics of Information Systems, KAIST

∙Fully experienced AI and Data Analytics Platform Designer

∙Game Theory related research achievements acknowledged
by various international conference and journals

∙Serial Start-up Entrepreneur with Successful Exit Case

Hyeyon Kwon

| R&D, Co-founder

“Make it powerful”

∙Master, Economics of Information Systems, KAIST

∙BS, Industrial Engineering, KAIST

∙Professional Game Theory and Econometrics Researcher

∙Experienced IT Strategy Consultant (KPMG)

Hyemin Kwon

| R&D, Co-founder

“Make it powerful”

∙BS, Mechanical Engineering, SNU

∙Sentience Data Science Lead

∙DAO Project coding instructor