Economics-based Artificial Intelligence For the Video Game Industry

Things Have Changed.

People are getting accustomed to in-app purchases of the games. You need more than targeting just a few whales.
As a greater number of players are willing to pay in games, Games should be prepared before they leave.

With Sentience, you can quickly and easily fetch them and boost sales.

Make Your Games More Profitable

We make games more profitable based on Behavioral Economics Artificial Intelligence.

Longtail Segment 20+

Behavioral Economics Models

Retention Rate +13%

By recognizing
user’s intrinsic motivations

In-App Purchase +8%

By providing
what users really want

User's Engagement +45%

By stimulating
user’s enthusiasm

Conversion Rate +94%

By providing
seamless recommendations

Product

Sentience system works to understand the player’s behavior and motivations during gameplay, in-app purchases and reasons for leaving the game

  • Extract the variables that are needed for the selected behavioral economic model
  • Follow the user’s decisions and calculate the user’s characteristics with Sentience’s algorithm
  • Detect the player’s psychological status and motivation-to-play

Start

Find

Kill

Runaway

Ruthless Killer

Strategist

With the variables and decision-making cases extracted from the game player’s log data, Sentience took a variety of tests to find what motivations do players have.

  • Modeling based on behavioral economic theory
  • Variable correlation analysis
  • Test model with econometric methodologies
  • Sensitivity and robustness analysis

With the variables and decision-making cases extracted from the game player’s log data, Sentience took a variety of tests to find what motivations do players have.

  • Personal Satisfaction
  • Personal Rewards
  • Social Interaction
  • Public Recognition
Segment
Segment
Segment
Segment
The Philanthropist Social Interaction
Segment
The PVP heroes Personal Satisfaction
Segment
Segment
Segment
Segment 11

With the variables and decision-making cases extracted from the game player’s log data, Sentience took a variety of tests to find what motivations do players have.

  • Personalized leaderboard for in-game performance
  • Praise or encourage the user’s motivation-related performance
  • Provide tips that stimulate the player’s enthusiasm and engagement
  • Provide items based on causal analysis that make them keep playing

Induce the player's purchase within a valid period.

Aggressive and intrusive in-app ads make players leave. With Sentience's seamless recommendations,
games can expect increased revenue and higher retention.

Our Customers

Netmarble Monsters
Republic of Korea Navy